The TRU logo is a circle of trust: imperfect on the outside, a perfect circle on the inside, with TRU right in the center leaving just enough room for people to enter and exit. Our swoosh is royal blue, representing our loyalty towards the clients and candidates we represent and, in turn, their loyalty to us. Often, we are asked why we've dropped the "e" from TRU. That is because when you spell out our full name, TRU Staffing Partners, you will find the first five letters of our company spell T-R-U-S-T.