Law Technology Today published TRU CEO and founder Jared Coseglia's article "The Great ESI Sales Exodus" on October 25, 2017.
The yearning of business development professionals eager to sell offerings beyond the highly commoditized ESI (Electronically Stored Information) play coupled with the rapid consolidation of e-discovery vendors has caused the beginning of an exodus of business development talent from the industry. While ESI practitioners remain temporally challenged to quickly reinvent themselves professionally, sales executives are immediately hoarding toward areas of tertiary opportunity, specifically cybersecurity. The cybersecurity market has not matured yet in the same way as e-discovery, making it a seemingly ripe vertical for transitioning legacy client relationships as well as making new ones. Furthermore, the unique overlap of shared decision makers, data-driven sales consulting and social awareness of services has further encouraged the matriculation of e-discovery sales executives to information protection and security providers.
While the biblical Exodus is rich with themes of salvation and creation of covenant, e-discovery sales representatives who are accustomed to closing big deals, carrying big books and making big bucks may find their transition to cybersecurity more challenging than anticipated. In order to understand how to transition successfully, or why a cybersecurity provider might want to hire an ESI sales representative, it is essential to understand why there is an ESI sales exodus, who stands to gain from this trend and what the cyber sales landscape looks like currently in comparison to the world of e-discovery.
Read the full article HERE!